Who actually walks with poles, and why? It is tempting to guess, but there are numbers too. The best current data come from a study published in Scientific Reports in 2025. 760 walkers from Poland and other countries took part. They were volunteers who filled in a questionnaire, so the picture applies mainly to people who wanted to have their say.

Who walks
- the average age is 55 (range 18–94),
- 75% are women,
- 76% have a university education,
- 80% live in a city,
- 78% walk all year round.
In other words: the typical walker is a woman of about fifty-five, from the city, educated and persistent. Not a winter athlete, not a competitor, but a person who walks for pleasure and all year round. This is exactly the reader we mainly write for.
Why they walk
People rate the good feeling after exercise and regular exercise for health highest, both 4.1 out of 5. Competing came last, rated 2.4 out of 5. Most walkers therefore do not walk for performance but for how they feel afterwards.
Who they walk with
Thirty-six per cent walk with an instructor or in a group, 32% with friends and 32% alone. Two thirds of people therefore walk with someone. Walking with poles is for many people also a way to meet others.
What we take from this
That is why we build the portal on health, wellbeing and company, not on performance. No rankings and no competing. And if you walk alone, you are not in the minority just by the numbers: a third of people walk alone. But if you are looking for company, look in the group directory.
Do you walk with poles? Tell us in the forum how you are doing: who you walk with and what brought you to it.
The age range in the whole study is from 18 to 94. Nordic Walking is therefore not a matter for one generation. But the average of 55 shows that most walkers are in the middle of life. And the fact that 78% walk all year round means that poles are not just a weekend pastime on holiday but a regular part of the week. If you have only just started, you are in good company.
One more detail from the numbers: 80% of walkers live in a city. Nordic Walking is therefore not a sport for mountain people. It can be done in city parks, along embankments and on the edge of an estate. You just take the poles and step out of the house, no trip to the mountains needed.

What to take away
The numbers from the international study show who really walks with poles, and also how different those people are. You are neither too old nor too young for it, and you need not fit any box. An average is just an average: it does not describe you until you join in yourself.
Do you recognise yourself in the numbers, or are you an exception? Tell us in the forum how old you are and how long you have been walking.
Sources
Text: Kompas.





































